Public Relations

Public Relations Update

The Public Relations presentation has been updated. To view the changes select from the link on the right.

Why Does GWRRA Need Public Relations?

People have a strong inclination to believe what they read in newspapers, magazines, and newsletters or what they see on TV or hear on the radio. If we want to create a positive image of the Association, and motorcycling in general, in the minds of the public, GWRRA needs to have a good PR program, one that takes advantage of every available means of reaching the public.

Within GWRRA, PR is a process of communicating with the public, as well as the Association’s Members and potential Members, by using all forms of media, e.g., trade publications, business press, television, radio, newspapers, magazines, speaking opportunities, etc., to promote the Association and a positive image of motorcycling.
PR involves knowing how to communicate with the media to get coverage. This is achieved against some odds, because many other organizations are also clamoring for the attention of the media. And the publicity you get is a sure indicator of public interest. By evaluating Members’ and prospective Members’ reactions to the announcements you send to the media, you quickly become aware of the Association’s appeal.

Public Relations Guide (6th Edition) . . . Extra...Extra Read All About it! Public Relations Guide (6th Edition) was release on August 1st. Highlights include terminology changes and correcting spelling errors. CLICK HERE to view or download the guide.

 

 

 

Guides / References

 

Public Relations Guide (6th Edition)

Public Relations Presentation
(Updated March 31, 2009)

Mall Show Guide